If you’re wondering what’s new in the Myrtle Beach resorts and condos area this summer, the hotbed of our area’s newest attractions and restaurants reside at Broadway at the Beach. Broadway has long been one of Myrtle Beach’s most popular destinations for shopping, dining, and entertainment, and there seems like there is always something new to discover. From craft breweries to interactive attractions and family-friendly experiences, the latest additions offer something new for every type of visitor.
Here are some of the newest places to eat, play, and explore at Broadway at the Beach:
Ole Smoky Distillery & Yee-Haw Brewing Company
Location: 1216 Celebrity Circle, Myrtle Beach
The world’s most visited distillery has come to Myrtle Beach. Located in the heart of Broadway at the Beach, this newly opened venue brings together two popular Tennessee brands that overlook the lake. Ole Smoky offers moonshine tasting flights, distillery tours, and specialty cocktails, while Yee-Haw Brewing serves over 50 award-winning craft beers on tap. The venue is family-friendly during the day, with lawn games, food, and massive screens, before shifting to a beer garden and live music at night.
The Cloak and Wand
Location: 1315 Celebrity Circle, Myrtle Beach
Immerse yourself into a world of magic at this whimsical fantasy shop filled with mesmerizing experiences for wizards, witches, and magical fiction admirers. At the potion bar, visitors can create their own non-alcoholic beverage choosing from more than 64 flavors, specialty elixirs, and “Wizard Beer.” Let a wand choose you and have it activated at the counter to later unlock hidden magical powers. Visitors can also design their own cloak, adopt a mythical creature, or browse magical collectibles and trinkets.
The Slime Kitchen
Location: 1200 Celebrity Circle, Myrtle Beach
Get creative at this interactive slime-making experience founded by award-winning local chef Michael Donovan. At The Slime Kitchen, guests can DIY their own custom slime from start to finish, following a 10-step process guided by “slime chefs.” Choose a slime base, pick a scent, select a color, add textures and toppings, and mix your creation before taking it home as a unique souvenir.
Liberty Lawn
Location: 1325 Celebrity Circle, Myrtle Beach
Celebrate the summer at this patriotic pop-up located in the heart of Broadway at the Beach. Liberty Lawn is a family-friendly space dressed in red, white, and blue decorations that offers photo opportunities and a Kidz Corner with games for children. Open daily, this seasonal attraction is free to visit, making it an easy addition to your Broadway at the Beach itinerary. Scenery at the lawn will change based on holidays and seasons.
PopStroke
Location: 1187 Celebrity Circle, Myrtle Beach
This upscale miniature golf experience puts a modern spin on traditional putt-putt with two 18-hole synthetic turf courses. Backed by golf icon Tiger Woods, PopStroke combines custom-designed courses and innovative technology with a full-service restaurant, rooftop sports bar, and ice cream parlor. When you’re not putting on the green, visitors can enjoy a playground, foosball, ping pong, and cornhole. The course even features an app that lets you track your scores, view leaderboards, and order drinks delivered directly to your hole. After your round, receive a complimentary custom TaylorMade golf ball to take home as souvenir.
Alice’s Little Haunted Bookshop
Location: 1210 Celebrity Circle, Myrtle Beach
This Victorian-themed bookstore in Charleston Village at Broadway at the Beach is a spooky, family-friendly shop that specializes in horror, dark fiction, and true crime books. Interactive “talking” portraits, an Edgar Allen Poe greeting area, creaky floors, and moody décor create an immersive experience that feels like stepping into another dimension. Whether you’re browsing for your next read or simply exploring the shop’s mysterious atmosphere, Alice’s Little Haunted Bookshop is the ideal stop for book lovers and curious visitors alike.
Where to Stay Near Broadway at the Beach
Broadway at the Beach is situated on a stretch of land between 21st and 29th Avenues North along Highway 17 Bypass and Robert Grissom Pkwy. in Myrtle Beach. The centrally located attraction is just a few blocks from the beach with a bevy of nearby oceanfront resorts in Myrtle Beach with everything from on-site waterparks and lazy rivers to spacious layouts and amazing views. Caribbean Resort and Villas offers guests a wide variety of studios, rooms, and spacious condos with up to four bedrooms and is located just a short drive from the complex. Breakers Resort is another popular Myrtle Beach resort with multiple buildings that feature kiddie pools and even more amazing views of the Atlantic Ocean.
