There’s a new tradition starting in North Myrtle Beach this fall! Mark your calendars for NMB Live, a new signature festival along Main Street. The Main Street Festival is planned to be held from 10 a.m. to 4 p.m. Saturday, September 26, 2026 in North Myrtle Beach.
NMB Live will offer three stages of live music featuring Yacht Rock Radio, Whiskey Run, and Tokyo Joe. Local dance groups and entertainers will also take stage to provide endless entertainment throughout the entire festival.
The brand new event created by The City of North Myrtle Beach will feature more than 150 arts, crafts, foods, and specialty vendors, a Kid’s Zone with rides and games, bubble fairies, jugglers, interactive contests, and peoples’ choice competitions. Don’t miss the delicious food and drink vendors for a bite to eat and something cool to wash it down with. Vendor applications are filling quickly!
Entertainment Lineup for NMB Live
High Tide Stage – State Farm
- 10:00 a.m. – North Myrtle Beach Performing Arts
- 1:00 p.m. – Ohana Kahakai Hula & Fire Show
- 2:00 p.m. – Whiskey Run
Rising Tide Stage – HTC
- 10:00 a.m. – Tokyo Joe Duo
- 11:30 a.m. – Live Art by Laura Ashley
- 2:00 p.m. – The Best of Everything – A Tribute to Tom Petty
Low Tide Stage – Chick-fil-A
- 10:30 a.m. – Spare Change
- 12:30 p.m. – Main Street Showdowns with Myrtle Mania
- 2:00 p.m. – Trae Pierce & The T-Stones
Admission for NMB Live is free for all ages. We will continue to post updates as they become available. This fresh, energetic festival will replace the former Irish/Italian Festival.
